We interviewed Ararose model Seda whilst she shared her thoughts on female empowerment, vintage thrifting, as well as her unique and individual creative talents.
Name: Sez S
Profession: Full time Student and Freelancer within Creative Direction and Midcentury Archiving
What is your favourite/most inspiring quote?
“You’ve got to learn to leave the table when love is no longer being served”
What does empowerment mean to you?
Empowerment to me means being able to thrive as an independent individual and having a strong wit about you to keep you going in this mostly male dominated world.
What part of your body do you love the most?
I would have to say my eyebrows. They are stronger than many relationships I have been affiliated with and will never leave me. They are no work at all either, naturally shaped.
What is your favourite quality about your personality?
I think my drive to work hard is a strong quality of mine! I would never give up easy and my striving to do well is never a let down. I would say I’m quite a determined personality in doing well and accomplishing. A lot of people say I’m funny. But I think my favourite quality would be my sass. It’s a very niche thing to say but my sass is so naturally deep rooted, I can’t help it. It’s made me who I am, a strong woman that takes no s***t.
When you were growing up, can you remember becoming aware of what you looked like? Were you influenced by anything in particular?
Growing up in secondary school I remember all the girls looking up to music artists and models such as Rihanna or Kate Moss, Jessie J etc. I remember thinking how cool their make up and wardrobe must be. I used to try and mirror outfits but my pocket money only stretched so far.
What insecurities have you overcome that were previously holding you back?
I used to be very insecure with how I would look. I blame it on societies and western ideologies of the definition on beauty and that it’s only for woman who have smaller noses and bigger lips. Learning to love myself took a very long time; in fact I’m still learning! But I consider myself a strong individual who’s become very aware of silly ideologies. There’s nothing wrong with me and I love myself.
Who do you look up to and why?
This list could go on! As a modern inspiration, I look up to Lana Del Rey. Her style I adore but it’s the fact that she’s raking in a good living with her talent, yet no one knows much about her. She’s very elusive and I love that.
What advice would you give to your 12 year old self?
I’d say: “Hang in there, you’ll eventually own a lot of midcentury things you’d only ever dream of. Be strong and follow your heart!” I have been following my heart since I could remember.
What do you enjoy doing in your spare time?
I freelance my way through what I enjoy most which is Creative Direction. I always imagine a world of nostalgia and all its little iconography so nothing holds me back from creating them regardless of how much or little my resources may be. I love set design and styling so I try to input my vision into all the work that I do. I enjoy reading a lot. I’ve made more time for it now. I’m currently going through Penguins Great Ideas collection and read an occasional Henry Miller.
What advice would you like to share with other women?
I would say: if you’re surrounded by those who do not understand or support you, you as a being and a strong powered individual have every control to ignore the negative energy. This doesn’t come from ignorance, it comes from being very selective and wise. You only live once, so be strong and enjoy every moment as much as you can.
What inspires you to shop consciously when buying clothes?
I’m a huge lover of midcentury and thrift! Nearly everything I wear is thrift. It inspires me so much, and the bonus of being conscious is that it’s ethically sourced, you’re not buying into major materialism (not until you can sensibly afford it anyway) but you’re giving old gems a new meaning, being ethical one step at a time.